OUR COMPLETE thought leadership PROGRAM
SIX (6) MONTHS
SIX (6) MONTHS
AT PROGRAM KICKOFF
When someone looks you up online, they should be inspired by what they see, who you are, and what you’re building. A clean personal brand is not about presenting yourself in a dramatized way, but instead, having your online presence match your in-person one.
Our program begins with a complete brand audit. Your dedicated Account Managing Editor (AME) will examine your social profiles, headshot photo, banner images, and bios—then get to work on an overhaul. We will create a branded banner image, write an intentionally-crafted (first-person) bio, and advise on a new headshot, if necessary.
By sharing what you know online (the right way), you can drive consistent exposure for your brand and elevate your credibility.
At onboarding, your Account Managing Editor will conduct an initial interview to get to know you, your company, your industry, and topics of interest. From there, he or she will conduct a deep dive online to see what is resonating in your space and identify content opportunities for you.
Your AME will then create a Content Roadmap, outlining 2-3 topic buckets and specific ideas for articles to create together. Once approved by you, the creation process begins.
Each month, your AME will conduct an hourlong phone interview to ask questions, hear stories, and extract everything she needs to create two high-quality articles (approximately 800 words each).
Once the call is complete, the AME and his team dive in. By working directly from the transcript of your interview, your final article reads in your voice and maintains your confidence. The team may conduct additional research to cite statistics from credible sources, if necessary to strengthen the piece.
Once the article is approved by you, your AME will handle distribution.
The Digital Press distribution philosophy is that an article shouldn’t have to live in just one credible environment. Every approved piece is sent throughout our syndication network, where it is eligible to get published in a variety of reputable business publications and email newsletters (and accumulate valuable backlinks). Then, your AME will post the article to your personal LinkedIn and Quora profiles for additional reach.