STEP ONE: IDEATION

You’re an expert in your industry and we’re experts on what performs well online. Your dedicated team gets to know you, your business, and your industry, then recommends article ideas to maximize your exposure—whether by tapping into existing conversations or publishing original ideas.

 
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INITIAL RESEARCH

At onboarding, your Account Managing Editor (AME) conducts an initial phone interview to learn about you and your business, your industry, how you want your articles to sound, and what you’d like to talk about.

 From there, we conduct a deep dive to identify existing and popular conversations, prominent voices, and opportunities to leverage your unique story and expertise contribute meaningful content that will perform well online.


STRATEGY

Following the deep dive, your AME will present you with a Content Roadmap, which serves as your initial content calendar, outlining specific article ideas to begin working on.

Over time, your AME will pay close attention to which of your articles and topics perform best and adjust future Content Roadmaps accordingly.

ONGOING MONITORING

Your AME is always actively monitoring your industry for breaking news or major events that you would benefit from commenting on.

Deviations from your Content Roadmap can and will be made to capitalize on these timely opportunities.

 

 

NEXT: CONVERSATION

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